Some scents smell like vacation, and certain melodies instantly bring you to Versilia. This is how Forte Playa was born: a modern chiringuito in Forte dei Marmi where the carefree spirit of the coast meets contemporary quality.
Here, time stands still. We have set up our outdoor tables, caressed by the sea breeze, perfect for a quick lunch between swims, a sunset toast, or a cocktail to share together late into the night. A vibrant, light atmosphere; the perfect place to feel free and simply be yourself, whether you are wearing loafers, heels, or coming barefoot.
Start your day off right. The aroma of coffee blends with the sea air, with freshly squeezed juices and warm croissants to be enjoyed overlooking the sea.
A popular and authentic offering for those who love authentic flavors. The heart of our cuisine is the Gourmet Focaccine: soft, fragrant, stuffed with excellent ingredients like 24-month-aged Parma Ham from Prosciuttificio Martelli, a bite that embodies Italian tradition. The offering is rounded out with crispy Pinse, the iconic Smash Burger, and seafood cones.
End your day in style with our hot cream with strawberries and berries, a comforting dessert that smells of summer, or with hot doughnuts and the inevitable selection of Dai Dai ice creams.
As the sun dips into the Tyrrhenian Sea, the lights warm up and the bar takes center stage. Choose from our "Unforgettable" cocktails or an ice-cold Premium Gin and Tonic as the night begins to unfold.
The true luxury of simplicity. Prepared with Italian excellence like 24-month-aged Parma Ham from Prosciuttificio Martelli, the authentic taste of Versilia in every bite.
Golden calamari and shrimp, chicken wings, and spicy potatoes. Perfect in the center of the table, amidst a chat and a smile.
Our specialty? The “Playa,” with Cantabrian anchovies, stringy stracciatella cheese, and zucchini flowers.
The perfect ending. A warm and enveloping dessert, contrasted by the freshness of seasonal fruits, pure sweetness to share or keep all to yourself.
The season is about to begin! Forte Playa, a beach bar in Forte dei Marmi, awaits you with open arms from May 28, 2026, at Viale Italico, 89!